The Magnus175 Luxury Keyboard

Smith + Rune basically started as an accident, born out of frustration and with a simple goal of making 5-10 boards for ourselves and friends. What followed after designing the IRON series was completely unexpected! We never in a million years thought of starting a keyboard company, just a solid, simple keyboard and nothing more. With our original goal more than achieved, the question then became where to go from there.

The natural path meant more layouts in the IRON series but we always knew that someday wed have to release another series. This is probably the scariest moment for a new company. It is both inevitable and risky. How do you essentially start from scratch without relying on the success of your debut creation? Or worse than starting from scratch, how do you engineer something that will 100% be compared to your first design? After many failed ideas and countless other designs were finally ready to reveal our latest keyboard, the MAGNUS175, an idea worthy of our name.